The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.
5863. Managing Brand Value
1.50 credits
Prerequisites: None.
Grading Basis: Graded
Focus on implementing the value proposition targeted to specific customers. Students use the marketing mix as a conceptual tool to structure thinking and make decisions around comprehensive strategy implementation related to product and service attributes and benefits, pricing, channels of distribution, and integrated communications platforms.
Last Refreshed: 24-APR-24 05.20.12.452237 AM
Term | Class Number | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Enrollment | Location | Credits | Grading Basis | Notes | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1248 1042 1 710 | Fall 2024 | 1042 | Hartford | In Person | Narayan, Vishal | 710 | Reg | Sa 11:00am‑3:00pm |
0/40 | 1.50 | Graded |