Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

5634. Opportunity Generation, Assessment, and Promotion

3.00 credits

Prerequisites: MGMT 5138 or 5183, either of which may be taken concurrently; open to MBA students, others with consent.

Grading Basis: Graded

Hands-on experience in opportunity development, exposing students to three distinct modules. The first, creativity and innovation, stimulates the flow of ideas. The second, feasibility analysis, runs these ideas through a comprehensive assessment framework. The third module, getting the first customer, focuses on the initial sales and marketing process needed to get the idea off the ground. At the end of the course, students will be able to identify, evaluate, and shape new business opportunities; effectively present and sell their ideas to critical constituencies; manage the resource constraints associated with launching new ventures.

No classes found.