The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.
5115. Marketing Management
3.00 credits
Prerequisites: Open only to MBA, M.S. in Social Responsibility and Impact in Business, MSBAPM, and MS Data Science students, others with consent. Not open to students who have passed MKTG 5182.
Grading Basis: Graded
This course provides an introduction to key marketing concepts of interest to all business managers. Students learn to think strategically about customers and competition and develop an understanding of how firms manage products, prices, channels and promotions in an integrated manner. Students gain experience identifying opportunities and threats in the market environment, and making segmenting, targeting, and positioning decisions.
Last Refreshed: 19-APR-24 05.20.07.775487 AM
| Term | Class Number | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Enrollment | Location | Credits | Grading Basis | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1243 11353 1 710 | Spring 2024 | 11353 | Hartford | In Person | Narayan, Vishal | 710 | Reg | Mo 6:00pm‑9:00pm |
32/40 | GBLC 501 | 3.00 | Graded | |
| 1243 11354 1 740 | Spring 2024 | 11354 | Hartford | Online Synchronous | Caravella, Mary | 740 | Reg | Mo 7:00pm‑8:30pm |
72/45 | No Room Required - Online | 3.00 | Graded | This class is open to OMBA Cohort students only |
| 1248 1029 1 712 | Fall 2024 | 1029 | Hartford | Online Asynchronous | Srinivasan, Narasimhan | 712 | Reg | 19/40 | No Room Required - Online | 3.00 | Graded | ||
| 1248 1030 1 713 | Fall 2024 | 1030 | Hartford | Online Blended | Caravella, Mary | 713 | Reg | Mo 7:00pm‑8:30pm |
16/40 | No Room Required - Online | 3.00 | Graded | This class will meet on the following Mondays fr4om 7pm-8:30pm: 8/26, 9/16, 9/30, 10/14, 10/28, 11/11, 12/2 |