Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

5181. Customer Insights and Marketing Opportunity

1.50 credits

Prerequisites: Open only to MBA students, others with consent. Not open to students who have passed MKTG 5182.

Grading Basis: Graded

A strategic and analytical approach to marketing decisions. Students will develop basic proficiency with key marketing concepts and skills including: identifying opportunities and threats in the market environment; forecasting market growth; evaluating customers and competitors; and segmenting, targeting, and positioning.

No classes found.