Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

5182. Managing and Delivering Customer Value

1.50 credits

Prerequisites: MKTG 5181 must be taken concurrently.

Grading Basis: Graded

Builds on the strategic perspective developed in MKTG 5181. Students will learn how to determine product, price, place and promotion components of marketing strategies and how to assess marketing performance.

No classes found.