The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.
5230. New Product and Service Innovation Management
3.00 credits
Prerequisites: MKTG 5115, or MKTG 5181 and MKTG 5182.
Grading Basis: Graded
This course provides strategies and tools to develop and commercialize new products. Students learn how to evaluate new product ideas, integrate cross-functional innovation processes, allocate new product investments, accelerate new product commercialization, and forecast sales of new products. Students gain experience developing and evaluating new product concepts.
Last Refreshed: 19-APR-24 05.20.07.775487 AM
| Term | Class Number | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Enrollment | Location | Credits | Grading Basis | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1243 11355 1 710 | Spring 2024 | 11355 | Hartford | Hybrid | Mitra, Debanjan | 710 | Reg | Th 6:00pm‑9:00pm |
8/45 | GBLC 501 | 3.00 | Graded | This class will meet in person in Hartford on Thursday 2/8, 2/29, 3/28, & 4/18. All other work will be online asynchronous |