Advanced Business Certificate in Digital Marketing Strategy

The Marketing Department offers an Advanced Business Certificate for business professionals who are interested in careers in the areas of digital marketing and analytics, big data and strategic marketing, marketing research, customer relationship management, and targeted database marketing. Students must complete 18 credits.

Required Courses (12 credits): MKTG 5115*, 5251, and 5665; OPIM 5603**.

Flexible Marketing Electives (six credits): Two additional 5000-level MKTG electives.

Not all courses are available every semester on every campus.

* Prerequisite for all other 5000-level Marketing courses.

**Prerequisite for MKTG 5251 and several Flexible Marketing Electives. Students enrolled prior to the 2018 catalog year may substitute OPIM 5103.

This certificate is offered by the School of Business.