Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

5123. Marketing the Arts

3.00 credits

Prerequisites: None.

Grading Basis: Graded

Build knowledge of marketing theories, approaches, and methodologies that are used across all industries and then highlight their application for the arts. Develop an understanding of the following areas: analysis of the competitive environment; developing audience insight and segmentation; positioning and targeting a unique value proposition; developing and delivering the unique value proposition; and evaluating the performance of techniques.

Last Refreshed: 12-JUN-24 AM
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Term Class Number Campus Instruction Mode Instructor Section Session Schedule Enrollment Location Credits Grading Basis Notes
Spring 2024 6161 Storrs Online Asynchronous Kitchen, Heather 001 Reg 2/30 No Room Required - Online 3.00 Graded