Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

5462. Driving Market Demand

1.50 credits

Prerequisites: None.

Grading Basis: Graded

Focus on developing a competitive value proposition and marketing strategies to drive organic growth, including attracting new customers, expanding the number and value of transactions that customers make, and retaining customers for longer periods of time. Students examine customer satisfaction and profitable growth, and use customer equity as a modeling framework in which to translate market analysis, customer insight and chosen targeting and positioning into financial projections for growth.

No classes found.