Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

5863. Managing Brand Value

1.50 credits

Prerequisites: None.

Grading Basis: Graded

Focus on implementing the value proposition targeted to specific customers. Students use the marketing mix as a conceptual tool to structure thinking and make decisions around comprehensive strategy implementation related to product and service attributes and benefits, pricing, channels of distribution, and integrated communications platforms.


Last Refreshed: 11-JUN-24 05.20.09.299351 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Class Number Campus Instruction Mode Instructor Section Session Schedule Enrollment Location Credits Grading Basis Notes
Fall 2024 1042 Hartford In Person Narayan, Vishal 710 Reg Sa 11:00am‑3:00pm
Sa 11:00am‑3:00pm
Fr 11:00am‑3:00pm
Sa 11:00am‑3:00pm
Sa 11:00am‑3:00pm
0/40 1.50 Graded Open only to Executive MBA Students