Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

5115. Marketing Management

3.00 credits

Prerequisites: Open only to MBA students, others with consent. Not open to students who have passed MKTG 5182.

Grading Basis: Graded

A strategic and analytical approach to marketing decisions. Students will develop basic proficiency with key marketing concepts and skills including: identifying opportunities and threats in the market environment; forecasting market growth; evaluating customers and competitors; segmenting, targeting, and positioning; determining product, price, place and promotion components of marketing strategies; and assessing marketing performance.

Last Refreshed: 19-JAN-22 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Class Number Campus Instruction Mode Instructor Section Session Schedule Enrollment Location Credits Grading Basis Notes
Fall 2021 1584 Hartford Distance Learning Caravella, Mary 001 Reg We 1:00pm‑4:00pm
34/55 3.00 Graded
Fall 2021 1365 Hartford Online Hazzard, Brent R10 Reg 26/40 3.00 Graded
Fall 2021 1762 Hartford Online Srinivasan, Narasimhan R12 Reg 24/30 3.00 Graded
Spring 2022 17460 Hartford Distance Learning Caravella, Mary N40 Reg Mo 7:00pm‑8:30pm
31/0 3.00 Graded
Spring 2022 11889 Hartford In Person Narayan, Vishal R10 Reg Mo 6:00pm‑9:00pm
24/40 GBLC 602 3.00 Graded
Spring 2022 11963 Hartford Online Sottile, Gregory R12 Reg 40/40 3.00 Graded NA
Spring 2022 13133 Waterbury In Person Sottile, Gregory W31 Reg We 7:15pm‑10:00pm
24/40 WREC 402 3.00 Graded