The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.
Prerequisites: Open only to MBA students, others with consent. Not open to students who have passed MKTG 5182.
Grading Basis: Graded
A strategic and analytical approach to marketing decisions. Students will develop basic proficiency with key marketing concepts and skills including: identifying opportunities and threats in the market environment; forecasting market growth; evaluating customers and competitors; segmenting, targeting, and positioning; determining product, price, place and promotion components of marketing strategies; and assessing marketing performance.
Last Refreshed: 19-JAN-22 05.20.08.484218 AM
|Term||Class Number||Campus||Instruction Mode||Instructor||Section||Session||Schedule||Enrollment||Location||Credits||Grading Basis||Notes|
|1218 1584 1 001||Fall 2021||1584||Hartford||Distance Learning||Caravella, Mary||001||Reg||We 1:00pm‑4:00pm
|1218 1365 1 R10||Fall 2021||1365||Hartford||Online||Hazzard, Brent||R10||Reg||26/40||3.00||Graded|
|1218 1762 1 R12||Fall 2021||1762||Hartford||Online||Srinivasan, Narasimhan||R12||Reg||24/30||3.00||Graded|
|1223 17460 1 N40||Spring 2022||17460||Hartford||Distance Learning||Caravella, Mary||N40||Reg||Mo 7:00pm‑8:30pm
|1223 11889 1 R10||Spring 2022||11889||Hartford||In Person||Narayan, Vishal||R10||Reg||Mo 6:00pm‑9:00pm
|1223 11963 1 R12||Spring 2022||11963||Hartford||Online||Sottile, Gregory||R12||Reg||40/40||3.00||Graded||NA|
|1223 13133 1 W31||Spring 2022||13133||Waterbury||In Person||Sottile, Gregory||W31||Reg||We 7:15pm‑10:00pm