Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

5115. Marketing Management

3.00 credits

Prerequisites: Open only to MBA, M.S. in Social Responsibility and Impact in Business, MSBAPM, and MS Data Science students, others with consent. Not open to students who have passed MKTG 5182.

Grading Basis: Graded

This course provides an introduction to key marketing concepts of interest to all business managers. Students learn to think strategically about customers and competition and develop an understanding of how firms manage products, prices, channels and promotions in an integrated manner. Students gain experience identifying opportunities and threats in the market environment, and making segmenting, targeting, and positioning decisions.

Last Refreshed: 19-APR-24 AM
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Term Class Number Campus Instruction Mode Instructor Section Session Schedule Enrollment Location Credits Grading Basis Notes
Spring 2024 11353 Hartford In Person Narayan, Vishal 710 Reg Mo 6:00pm‑9:00pm
32/40 GBLC 501 3.00 Graded
Spring 2024 11354 Hartford Online Synchronous Caravella, Mary 740 Reg Mo 7:00pm‑8:30pm
72/45 No Room Required - Online 3.00 Graded This class is open to OMBA Cohort students only
Fall 2024 1029 Hartford Online Asynchronous Srinivasan, Narasimhan 712 Reg 19/40 No Room Required - Online 3.00 Graded
Fall 2024 1030 Hartford Online Blended Caravella, Mary 713 Reg Mo 7:00pm‑8:30pm
16/40 No Room Required - Online 3.00 Graded This class will meet on the following Mondays fr4om 7pm-8:30pm: 8/26, 9/16, 9/30, 10/14, 10/28, 11/11, 12/2