Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

5220. Big Data and Strategic Marketing

3.00 credits

Prerequisites: MKTG 5115, or MKTG 5181 and 5182; OPIM 5103 or 5603, or BADM 5103, or BADM 5180 and 5181.

Grading Basis: Graded

This course provides the tools to analyze "big" data, and to identify data patterns with actionable marketing value. Students develop an understanding of applications from a variety of industries such as financial services, retail, advertising, insurance, health care, and human resources. Students gain experience using advanced analytical tools such as neural networks, market basket analysis, sequence detection, text mining, and state-of-the-art business modeling software to apply course concepts.

No classes found.