Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

5220. Big Data and Strategic Marketing

3.00 credits

Prerequisites: MKTG 5115, or MKTG 5181 and 5182; OPIM 5103 or 5603, or BADM 5103, or BADM 5180 and 5181.

Grading Basis: Graded

Offers students the tools to analyze "big" data, to identify patterns that have actionable marketing value. Students will gain hands-on exposure to advanced analytical tools such as neural networks, market basket analysis, sequence detection, text mining, and use of state-of-the-art business modeling software to apply course concepts. Applications include financial services, retail, advertising, insurance, health care and human resources. Directed at students preparing for positions in digital analytics, digital marketing, marketing research, and consulting.


Last Refreshed: 19-JAN-22 05.20.08.484218 AM
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Term Class Number Campus Instruction Mode Instructor Section Session Schedule Enrollment Location Credits Grading Basis Notes
Fall 2021 1876 Hartford Hybrid/Blended Punj, Girish R10 Reg Fr 6:00pm‑9:00pm
Sa 10:00am‑4:00pm
Fr 6:00pm‑9:00pm
Sa 10:00am‑4:00pm
8/40 GBLC 502 3.00 Graded "8/31 - 11/15 6:00PM - 9:00PM Fri 9/24 & 10/1 10:00AM - 4:00PM Sat 9/25 & 10/2"