Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

5230. New Product and Service Innovation Management

3.00 credits

Prerequisites: MKTG 5115, or MKTG 5181 AND MKTG 5182.

Grading Basis: Graded

Framework and analytical tools for managing innovation based on best practices and research evidence. Students will learn how to enhance opportunities for innovation, how to identify ideas to pursue, how to integrate marketing and R&D in new product/service development, how to forecast sales, how to accelerate the new product process from design to commercialization, and how to make product investment decisions in both mature and emerging technologies under conditions of uncertainty. Directed at students preparing for positions in product management, product development and innovation, and consulting.


Last Refreshed: 19-JAN-22 05.20.08.484218 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Term Class Number Campus Instruction Mode Instructor Section Session Schedule Enrollment Location Credits Grading Basis Notes
Fall 2021 1877 Hartford Hybrid/Blended Punj, Girish R10 Reg Fr 6:00pm‑9:00pm
Sa 10:00am‑4:00pm
Fr 6:00pm‑9:00pm
Sa 10:00am‑4:00pm
19/40 GBLC 501 3.00 Graded "8/30 - 10/31 6:00PM - 9:00PM Fri 9/3 & 9/10 10:00AM - 4:00PM Sat 9/4 & 9/11"
Spring 2022 12052 Hartford Distance Learning Punj, Girish R10 Reg Fr 6:00pm‑9:00pm
Sa 10:00am‑4:00pm
Fr 6:00pm‑9:00pm
Sa 10:00am‑4:00pm
34/40 3.00 Graded I