The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.
Prerequisites: Open only to MBA students, and MSBAPM and MS Data Science students with a Marketing Analytics concentration, others with consent. Not open to students who have passed MKTG 5182.
Grading Basis: Graded
This course provides an introduction to key marketing concepts of interest to all business managers. Students learn to think strategically about customers and competition and develop an understanding of how firms manage products, prices, channels and promotions in an integrated manner. Students gain experience identifying opportunities and threats in the market environment, and making segmenting, targeting, and positioning decisions.
Last Refreshed: 01-MAR-24 05.20.24.480094 AM
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|This class will meet in person in Hartford on Thursday 2/8, 2/29, 3/28, & 4/18. All other work will be online asynchronous