Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

5250. Marketing Research and Intelligence

3.00 credits

Prerequisites: MKTG 5115, or MKTG 5181 and 5182; OPIM 5103 or 5603, or BADM 5103, or BADM 5180 and 5181.

Grading Basis: Graded

Introduction to methods and techniques used to gain customer and market insights through marketing research. Students will learn how to identify the most appropriate research techniques to answer particular marketing questions, how to design studies for maximum insight, and how to analyze and critically read results. Qualitative and quantitative approaches will be covered. Directed at students preparing for positions in marketing research, digital analytics, consulting, product and brand management, and product development and innovation.

Last Refreshed: 19-JAN-22 AM
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Term Class Number Campus Instruction Mode Instructor Section Session Schedule Enrollment Location Credits Grading Basis Notes
Fall 2021 1763 Hartford Online Pancras, Joseph R12 Reg 26/40 3.00 Graded