Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

5250. Marketing Research and Intelligence

3.00 credits

Prerequisites: MKTG 5115, or MKTG 5181 and 5182.

Grading Basis: Graded

This course provides a framework and tools for obtaining and using data to gain marketing insights. Students learn to identify the most appropriate quantitative and qualitative research techniques to answer particular marketing questions, design studies for maximum insight, identify and apply appropriate methods to collect and analyze data, and communicate findings to aid managerial decision making. Students gain practice conducting research, analyzing data, and reporting findings.

No classes found.