Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

5251. Marketing and Digital Analytics

3.00 credits

Prerequisites: MKTG 5115, or MKTG 5181 and MKTG 5182; others with consent.

Grading Basis: Graded

This course provides an understanding of how marketing and digital analytics can be used to gain insights and make marketing decisions. Students learn how to use analytics to discover customer needs, satisfy customer preferences, predict customer behavior, and allocate media and communication resources. Students gain hands-on experience designing, conducting, and communicating results of analytics initiatives.

Last Refreshed: 01-MAR-24 AM
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Term Class Number Campus Instruction Mode Instructor Section Session Schedule Enrollment Location Credits Grading Basis Notes
Spring 2024 11358 Hartford Online Asynchronous Sottile, Gregory 712 Reg 26/45 No Room Required - Online 3.00 Graded
Fall 2024 1032 Hartford Online Asynchronous Sottile, Gregory 712 Reg 0/40 No Room Required - Online 3.00 Graded