Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

5251. Marketing and Digital Analytics

3.00 credits

Prerequisites: MKTG 5115, or MKTG 5181 and 5182; OPIM 5103 or 5603, or BADM 5103, or BADM 5180 and 5181.

Grading Basis: Graded

Provides a framework for using website and social media analytics tools to support marketing decisions. Students will gain hands-on experience using basic and advanced analytical tools to analyze markets, gain insights from social media and respond in real time to online consumer behavior, forecast sales, profile and target customers, and develop pricing and promotion strategies. Directed at students preparing for positions in digital analytics, digital marketing, consulting, product and brand management, customer management, and integrated marketing communications.


Last Refreshed: 19-JAN-22 05.20.08.484218 AM
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Term Class Number Campus Instruction Mode Instructor Section Session Schedule Enrollment Location Credits Grading Basis Notes
Fall 2021 1444 Hartford Online Sottile, Gregory R12 Reg 40/40 3.00 Graded Asynchronous online