The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.
Prerequisites: MKTG 5115, or MKTG 5181 AND MKTG 5182.
Grading Basis: Graded
This course provides an integrated approach to the design, coordination, and management of marketing communications in the digital age. Students learn how advertising and other marketing communications align with strategic goals and how to develop and evaluate media strategies. Students gain experience critiquing and developing key aspects of integrated marketing communications campaigns using traditional, social, and mobile media.
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