Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

5650. Strategic Brand Management

3.00 credits

Prerequisites: MKTG 5115, or MKTG 5181 and 5182; OPIM 5103 or 5603, or BADM 5103, or BADM 5180 and 5181.

Grading Basis: Graded

Provides an advanced understanding of customer behavior to build, leverage, and enhance brand equity. Students will learn how to strategically position brands; build and leverage brand communities; measure brand assets and brand performance; and manage domestic and global brands and brand extensions. Directed at students preparing for positions in product and brand management, integrated marketing communications, digital marketing, and consulting.

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