The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.
Prerequisites: MKTG 5115, or MKTG 5181 and 5182.
Grading Basis: Graded
This course provides a framework and tools to build, leverage, and enhance brand equity. Students learn to design brands and brand extensions, build brand communities, measure brand assets, and evaluate brand performance. Students gain knowledge and experience designing branding strategies.
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