The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.
Prerequisites: MKTG 5115, or MKTG 5181 AND MKTG 5182.
Grading Basis: Graded
The strategy and tactics of pricing, with an emphasis on revenue management. Students will learn how to develop dynamic pricing strategies that account for changing customer demand, differences across customer segments and markets, competitive pricing strategies, and the role of pricing in loyalty programs, managing product inventory, and price-quality relationships. Students use analytic tools to apply course concepts to revenue management. Directed at students preparing for positions in product and brand management, digital analytics, and consulting.
Last Refreshed: 19-JAN-22 05.20.08.484218 AM
|Term||Class Number||Campus||Instruction Mode||Instructor||Section||Session||Schedule||Enrollment||Location||Credits||Grading Basis||Notes|
|1223 17484 1 R10||Spring 2022||17484||Hartford||Hybrid/Blended||Punj, Girish||R10||Reg||Fr 6:00pm‑9:00pm