The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.
Prerequisites: MKTG 5115, or MKTG 5181 AND MKTG 5182.
Grading Basis: Graded
This course provides an overview of pricing strategies and tactics to achieve revenue management goals. Students learn how to develop pricing strategies to account for temporal changes in customer demands, differences across customer segments, loyalty programs, product inventory, and price-quality relationships. Students gain experience using analytic tools for revenue management.
No classes found.