The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.
Prerequisites: MKTG 5115, or MKTG 5181 AND MKTG 5182.
Grading Basis: Graded
This course provides a framework and tools to gain customer insights in B2C and B2B settings. Students learn how to evaluate internal and external influences on buyers’ information search, choice decision, and post-purchase behavior. Students gain experience using customer insights to enhance customer satisfaction, build brand loyalty, and drive word-of-mouth.
No classes found.