Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

5660. Customer Insights

3.00 credits

Prerequisites: MKTG 5115, or MKTG 5181 AND MKTG 5182.

Grading Basis: Graded

A systematic framework for understanding consumer and business buying behavior to inform marketing decisions. Students will examine internal and external influences on behavior including information search, choice processes and biases, product usage, satisfaction, loyalty, and word-of-mouth. Directed at students preparing for positions in product and brand management, digital marketing, integrated marketing communications, and marketing research.

No classes found.