The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.
5665. Digital Marketing
3.00 credits
Prerequisites: MKTG 5115, or MKTG 5181 and MKTG 5182.
Grading Basis: Graded
This course provides a framework and tools to develop winning digital marketing strategies. Students learn how to evaluate digital marketing environments, construct and interpret digital analytics, and design social media strategies in pursuit of long and short-range marketing goals. Students gain experience analyzing and developing integrated digital marketing strategies.
Last Refreshed: 25-APR-24 05.20.27.822686 AM
Term | Class Number | Campus | Instruction Mode | Instructor | Section | Session | Schedule | Enrollment | Location | Credits | Grading Basis | Notes | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1248 1031 1 712 | Fall 2024 | 1031 | Hartford | Online Synchronous | Gu, Jane | 712 | Reg | We 7:00pm‑10:00pm |
5/40 | No Room Required - Online | 3.00 | Graded |