Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

5665. Digital Marketing

3.00 credits

Prerequisites: MKTG 5115, or MKTG 5181 AND MKTG 5182.

Grading Basis: Graded

This course provides a framework and tools to develop winning digital marketing strategies. Students learn how to evaluate digital marketing environments, construct and interpret digital analytics, and design social media strategies in pursuit of long and short-range marketing goals. Students gain experience analyzing and developing integrated digital marketing strategies.


Last Refreshed: 01-MAR-24 05.20.24.480094 AM
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Term Class Number Campus Instruction Mode Instructor Section Session Schedule Enrollment Location Credits Grading Basis Notes
Fall 2024 1031 Hartford Online Synchronous Gu, Jane 712 Reg We 7:00pm‑10:00pm
0/40 No Room Required - Online 3.00 Graded