Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

5665. Digital Marketing

3.00 credits

Prerequisites: MKTG 5115, or MKTG 5181 AND MKTG 5182.

Grading Basis: Graded

A framework for developing marketing strategies in digital environments. Students will learn how to develop integrated digital marketing management strategies in pursuit of long-term marketing objectives. Directed at students preparing for positions in digital marketing, digital analytics, brand and customer management, integrated marketing communications, and consulting.


Last Refreshed: 19-JAN-22 05.20.08.484218 AM
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Term Class Number Campus Instruction Mode Instructor Section Session Schedule Enrollment Location Credits Grading Basis Notes
Fall 2021 14401 Hartford Distance Learning Gu, Jane R12 Reg Th 7:00pm‑10:00pm
23/30 3.00 Graded
Spring 2022 12031 Hartford Distance Learning Gu, Jane R12 Reg We 6:00pm‑9:00pm
41/40 3.00 Graded