Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

6202. Introduction to Consumer Behavior

3.00 credits

Prerequisites: None.

Grading Basis: Graded

Major research topics in consumer behavior, such as theory development and testing, judgment and decision-making, information search, memory, attitude theory, learning, group and interpersonal influence.

No classes found.