Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

6203. Quantitative Models in Marketing

3.00 credits | May be repeated for a total of 6 credits.

Prerequisites: Open to Marketing Ph.D. students and other Masters/ Ph.D. students by instructor consent.

Grading Basis: Graded

This course examines empirical models in marketing. Students learn about individual and firm-level models and the use of secondary data, text analysis, and natural experiments, to predict and explain consumer and firm behavior. Students gain an understanding of model estimation issues, such as heterogeneity and endogeneity, and approaches to address these issues.


Last Refreshed: 01-MAR-24 05.20.24.480094 AM
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Term Class Number Campus Instruction Mode Instructor Section Session Schedule Enrollment Location Credits Grading Basis Notes
Spring 2024 14053 Storrs In Person Gu, Jane 001 Reg Tu 9:00am‑12:00pm
6/10 BUSN 324 3.00 Graded For the following Fridays - February 16, March 8, an April 12 - class will meet from 11am-3pm in place of the respective Tuesday class that week.