The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.
Grading Basis: Graded
Techniques and concepts of quantitative marketing modeling. Topics would typically cover: empirical models such as brand choice models, purchase quantity models, purchase timing models, related estimation issues such as heterogeneity and endogeneity, basic microeconomic and industrial organization models, and the use of such models in marketing applications such as pricing, channel strategies, customer word-of-mouth and retail competition.
No classes found.