The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.
Grading Basis: Graded
This course provides an overview of the scope of the marketing discipline and academic research in marketing. Students learn about consumer and firm perspectives in academic marketing research, theory development, research approaches and methods, and practical tools for success as a marketing scholar.
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