Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

6209. Introduction to Research in Marketing

3.00 credits

Prerequisites: None.

Grading Basis: Graded

Introduces the contents and nature of academic marketing research. Topics typically include: an introduction to the area of marketing, theory development in marketing, research and the research process in marketing, a typology of research areas in marketing, a survey of research techniques in marketing (including qualitative, experimental, survey based, econometric, and analytical), and a survey of the base disciplines upon which marketing draws for theory (psychology, economics, and sociology).

No classes found.