The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.
Grading Basis: Graded
This course examines the role of marketing within the firm and exchanges between firms and customers. Students learn about marketing actions and their impact on firm offerings, customer relationships, and market performance. Students gain an understanding of modeling approaches and types of data used in strategic marketing models.
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