The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.
3.00 credits | May be repeated for a total of 6 credits.
Prerequisites: Open to Marketing Ph.D. students and other Masters/ Ph.D. students by instructor consent.
Grading Basis: Graded
This course examines prominent topics in consumer research, as well as topics of faculty interest and expertise. Students gain an appreciation of current research and methods for investigating consumer behavior research questions, develop their own research ideas, and practice communicating these ideas to other scholars.
No classes found.