The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.
Prerequisites: MKTG 6203 or the equivalent as determined by the instructor.
Grading Basis: Graded
Advanced topics and recent developments in quantitative marketing. Current topics may include dynamic structural models, numerical dynamic programming, learning models, entry and exit, and multi-category models. Students use these models and methods with empirical data to address marketing problems.
No classes found.