Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

5510. Web Analytics

3.00 credits

Prerequisites: OPIM 5604; open only to MBA and MSBAPM students, others with consent. Not open for credits who have passed OPIM 5894 when offered as Web Analytics.

Grading Basis: Graded

Introduction to key concepts, techniques, and tools for analyzing web data to derive actionable customer intelligence, develop digital marketing strategies and evaluate their impacts. Clickstream tracking, search engine analytics, digital experiments, and social analytics.

No classes found.