Graduate Course Descriptions

The following directory lists the graduate courses which the University expects to offer, although the University in no way guarantees that all such courses will be offered in any given academic year, and reserves the right to alter the list if conditions warrant. Click on the links below for a list of courses in that subject area. You may then click “View Classes” to see scheduled classes for individual courses.

5510. Web Analytics

3.00 credits

Prerequisites: OPIM 5604; open only to MBA and MSBAPM students, others with consent. Not open for credits who have passed OPIM 5894 when offered as Web Analytics.

Grading Basis: Graded

Introduction to key concepts, techniques, and tools for analyzing web data to derive actionable customer intelligence, develop digital marketing strategies and evaluate their impacts. Clickstream tracking, search engine analytics, digital experiments, and social analytics.


Last Refreshed: 23-FEB-24 05.20.22.336543 AM
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Term Class Number Campus Instruction Mode Instructor Section Session Schedule Enrollment Location Credits Grading Basis Notes
Fall 2024 1102 Hartford Hybrid Li, Xinxin 712 Reg Th 9:00am‑10:00am
Th 9:00am‑10:00am
Th 9:00am‑4:00pm
Th 9:00am‑4:00pm
Th 9:00am‑4:00pm
Th 9:00am‑4:00pm
0/46 No Room Required - Online 3.00 Graded
Fall 2024 1103 Stamford Hybrid Li, Xinxin 840 Reg We 9:00am‑10:00am
We 9:00am‑10:00am
We 9:00am‑4:00pm
We 9:00am‑4:00pm
We 9:00am‑4:00pm
We 9:00am‑4:00pm
0/40 No Room Required - Online 3.00 Graded